The Importance of List Building

Journey To Online Success Weekly Bits Newsletter (WBN)

Topics for this week:

— The Importance of List Building

— Focus Thoughts & Forward Momentum

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The Importance of List Building

If you’ve spent any time online you’ve
probably heard of list building. So what
is it really about and why is it so
important for online business owners?

List building refers to the process of
collecting contact information from an
individual who visits your website.
Generally, the information collected is
a name and email address. All the
information about the visitors is then
kept in one location known as a database.
This database constitutes your list.

The reason to keep a list is to be able
to have ONGOING communications with
individuals who’ve expressed an interest
in your products or services.

Many times, people aren’t ready to
purchase something the first time they hear
about it. Having a list makes it possible
for ongoing contact.

I like to compare this process with my
own shopping and buying habits. If I’m
looking for something, maybe I’ll buy it
the first time I see it, or maybe I’ll just
go and browse through what’s available first.
I’ll visit a couple different stores and
get ideas and make comparisons. If I like
a particular store and they offer a solution
for me, I’ll probably go back and purchase
from them.

Having someone visit your website is really
no different. Sometimes people are ready to
buy, but many times they are just browsing and
looking for ideas. If you only allow them
one opportunity to purchase from you, you may
lose potential customers who are just browsing
but may be interested in buying later on.

Building a list and keeping in contact with
that list just makes good business sense
and it is an important part of having a
successful online business.

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Focus Thoughts & Forward Momentum

“If you don’t go after what you want,
you’ll never have it. If you don’t ask,
the answer is always no. If you don’t step
forward, you’re always in the same place.”
-Nora Roberts

No matter where you are in your biz
today, take some action this week to
move it forward.  🙂

Remember these words by Wayne Gretzky:
“You miss 100% of the shots you don’t take.”

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To Your Continued Success,
Donna

P.S. Still struggling with where to start?
Check out some ideas here…

Comments or questions about this week’s topics?
Please post below…

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Journey To Online Success Weekly Bits Newsletter

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